Independent review of analytics and marketing spend
Analytics consultancy
Dublin Airport Authority
Independent analytics, tag-management and performance review for Dublin and Cork airports.
01 · The challenge
The business problem.
The airport group needed independent visibility into analytics implementation and digital marketing performance around online booking journeys.
02 · The solution
What Seditio built.
Seditio provided Google Analytics and Google Tag Manager support, reporting, optimisation and monthly audit work across airport digital properties.
03 · Documented impact01 02 03 04
What changed.
Support for booking journeys including airport parking
Monthly audit reporting
Consultancy across Dublin and Cork airports
Technology and capability
The working system.
Technology choices reflect the needs documented in Seditio's portfolio and founder CV.
Google AnalyticsGoogle Tag ManagerDigital measurementAudit
Build what comes next
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