When thinking of a Digital strategy, you need to consider all elements that feed in to your online presence and how they can complement each other. A good digital strategy is one that brings a certain order in the approach you do business online with a clear goals and objectives in mind.
A digital strategy should encompass the following elements, among others:
Mobile – Are you going to build a responsive site? Do you need native apps? If so, what platforms will you support?
Social Media – What platforms are you going to support? How are you intending to use social media? Who is responsible for it? What policies exist around acceptable behaviour? How are negative events handled?
Email marketing – This should cover everything from newsletters to trigger based emails. You should address who is responsible for email correspondence and how your email lists are maintained and privacy is protected.
Digital Strategy– This would encompass everything from SEO and PPC to banner advertising and affiliate schemes.
Website – What features should you support on the website? How do you decide on content? Who is responsible for site maintenance from design, content and technical perspectives?
Each element of your digital strategy should look at the benefits these technologies have for your business, assess its current performance and make recommendations over the short and long term.
We have the expertise and experience to help you create your digital strategy in a clear and uniform approach. However, we keep our approach flexible enough to allow for new technologies to be integrated to your digital strategy without losing focus on the goals you have set out for your business.
I’ve had the good fortune to work with Antonie on a number of occasions over the past five years or so. He’s a digital expert with a refreshing, honest approach to his work, and a keen interest in empowering companies to build in-house capabilities. Having enjoyed working with Antonie on a couple of key digital projects at KPMG, I recently invited him to write a new “Mastering Digital” series of articles for AIB – one that has garnered great interest from our SME customers. Antonie truly lives and breathes digital, and his under-the-bonnet knowledge of Analytics is especially impressive. I’d highly recommend Antonie to anybody looking to upskill in digital marketing or improve the digital capabilities within their organisation.