There is a common misconception that Search Engine Optimisation (SEO) is only useful for websites that are selling products online and not of much use for other businesses like professional services providers. This is definitely not the case. Being at the top of a search engine results page, such as Google, will not only allow you to reach a much larger audience, it also indicates a level of expertise within your area of business. This is because Google (and other search engines) places your business at the top of their results page due to your perceived high ranking within a specific keyword area that directly relates to your products or services.
Another misconception is that SEO means repeating a lot of keywords over and over again within all the pages of your website. Although that might have been the case in the early days of the internet, the search algorithms have become much more adept in dealing with these types of SEO practises that this no longer applies in modern day SEO.
A good SEO strategy means that your website provides the potential visitor with the best experience possible and the most relevant content to match their searched terms. On top of this, good SEO practices will also help you reduce your spend on advertising channels like Google AdWords since high quality content means a higher quality “search score”, which directly impacts your search results ranking.
Seditio provides management and consulting services on Search Engine Optimisation. We can provide tailor-made training programs and workshops to suit your distinct business needs. Alternatively, we can manage the end-to-end SEO process to help you focus on growing your business.
Do you want to know how SEO can benefit your company? Why not get in touch for a free consultation.
Honest, direct and highly knowledgeable Antonie knows his business. It is very clear that Antoine has a deep passion for his work. He has spent hours educating himself to an expert level.
As well as being an expert in digital media Antonie is organized, committed and hard working. I am a client of his and he’s the one pushing the schedule because he is so focused on our project.
I am so pleased to have the pleasure of working with Antonie and knowing I can call upon his expertise whenever I need.
If you are in need of some help with your digital strategy I highly recommend choosing Seditio – you will not be disappointed.