"Reducing costs, increasing conversions."
The dangers of Online Advertising is advertising spend. You can easily blow through your advertising budget without fully understanding how it impacted Sales. Our goal with OfficeSpot was straight forward, increase conversions and reduce costs. When doing online advertising for large e-commerce sites you often end up with hundreds of different ads and targeting thousands of keywords.
We identified a large amount of ads and keywords that could be further optimised to reduce the spend per click while retaining and even increasing the number of conversions coming from these ads.