A company update

As we are approaching one year since our second office, Seditio Asia, opened and as we are nearing completion of our Analytics-AI solution I thought it would be a good time for a company update. Since founding Seditio in 2014, we have made some great progress in achieving our company mantra of transparency, innovation, and […]

The 10 best books on big data.

Looking for a Christmas present for yourself or your data minded partner? Have a look at this list 1. Everybody Lies, Seth Stephens-Davidowitz¬†(2017) Everybody lies, to friends, lovers, doctors, pollsters – and to themselves. In Internet searches, however, people confess their secrets – about sexless marriages, mental health problems, even racist views. Seth Stephens-Davidowitz, an […]

Google Tag Manager Training Course Ireland

3 Tips for Analytics, GTM & E-commerce as you might have it setup incorrectly.

Readers of my previous blogs and posts might remember my obsession with clean data and transparency in digital marketing. My stomach hurts when I see bad implementations of Analytics, Tag Manager and even worse when the data is just plain wrong. To help you avoid these nauseating moments here are 3 tips to get everything […]

Do you (really) understand Bounce rates?

The mighty single page visit, holy grail of website analyses and actually interpreted completely wrong by most companies (and agencies!) First of all what is the bounce rate, well according to the Google Analytics documentation it is Bounce Rate¬†is the percentage of single-page sessions Now when you open your Analytics the most common report is […]

We have expanded to Asia – Seditio Asia

Three years ago, when I decided to make a leap into entrepreneurship, I set myself two very specific goals to measure its success. Goal one was to create a digital agency that is transparent, client-centric, innovative and honest. We managed to do this very successfully and achieved strong client growth for each year running without […]

booking provider hotel online marketing

Hotel Online Marketing – Why most booking providers fail at it

When it comes to online Marketing, especially Hotel Online Marketing you will notice a large number of so called “Solutions”. These providers are using Hotel Marketing and Digital Marketing for Hotels as an up-sell to their booking engines. Now as a Digital Consultancy a large number of our clients are hotels who sadly enough ended […]