Category Archives for News

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Hotel Online Marketing – Why most booking providers fail at it

When it comes to online Marketing, especially Hotel Online Marketing you will notice a large number of so called “Solutions”. These providers are using Hotel Marketing and Digital Marketing for Hotels as an up-sell to…

An open letter to Google

Published on January 7, 2019 Dear Google, Let me start by wishing you a happy 2019, it must be an exciting time for you. With the upcoming introduction of Google Duplex you will be sure to have…

Google AdWords wants you to spend more on Brand! (You might want to reconsider)

Google, Making Profit on Ads since 2001 ($95.38 Billion in 2017) Published on June 26, 2018   Since Google has pushed their sales teams and agency minions to actively push their AdWords Customers on increasing…
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A company update

Seditio Asia As we are approaching one year since our second office, Seditio Asia, opened and as we are nearing completion of our Analytics-AI solution I thought it would be a good time for a…
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The 10 best books on big data

Looking for a Christmas present for yourself or your data minded partner? Have a look at this list 1. Everybody Lies, Seth Stephens-Davidowitz (2017) Everybody lies, to friends, lovers, doctors, pollsters – and to themselves. In…
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3 Tips for Analytics, GTM & E-commerce as you might have it setup incorrectly.

Readers of my previous blogs and posts might remember my obsession with clean data and transparency in digital marketing. My stomach hurts when I see bad implementations of Analytics, Tag Manager and even worse when…

Do you (really) understand Bounce rates?

The mighty single page visit, holy grail of website analyses and actually interpreted completely wrong by most companies (and agencies!) First of all what is the bounce rate, well according to the Google Analytics documentation…

We have expanded to Asia – Seditio Asia

Seditio Asia Three years ago, when I decided to make a leap into entrepreneurship, I set myself two very specific goals to measure its success. Goal one was to create a digital agency that is…