You can sign-up with your Twitter, Facebook, or Google account, or get started the old fashioned way by creating a username and password.
Once signed in, you need to select the networks you want to use for scheduling, so in my case I’ve connected my Twitter, my Personal LinkedIn, my company LinkedIn page, my Google + Business page and My Facebook Business page.
After you connect your profiles, you can start using the tool by selecting the top white bar and publishing your first post:
Within the “Compose message…” field you can then select the networks you want to post to and when you want your message posted (scheduling).
The scheduler is great as you can “manage” your social media activity now and schedule posts for publication when you might otherwise be busy. The Auto scheduler can also help you look at the different social connections you have and find the optimum time to post a particular item.
On top of this, Hootsuite has a browser extension (called “Hootlet”) that makes sharing interesting content to all of your social connections as easy as right-clicking a mouse.
To use this extension, simply download it for your browser and follow the install procedure.
For the Firefox browser, you can find it here:
For the Chrome browser, download from this link:
Once you have installed the browser extension, you can right-click the mouse on the content you want to share and select “Share page via Hootlet”.
Then select the social network you want share it with and either send directly or schedule it in!
When it comes to social media in business, you need a plan – one with Key Performance Indicators (KPIs) that set expectations. Even with tools like Hootsuite that can make life a lot easier, you are still spending time and effort so it’s important you get the most out of it. In future articles in this series, I will be covering elements like social media measurement and competitor analysis, so be sure tosubscribe to AIB’s SME Newsletter to get updates sent directly to your mailbox!